With fall around the corner, craft festivals will be popping up everywhere. If you plan to sell your items at a fall festival, you need to decorate an eye-popping booth. When people attend a craft fair, they see identical booths throughout. You need to go all out an create a booth that will catch the attention of everyone attending the festival. Here are some tips for creating a craft booth that will pique the interest of everyone.
When you walk through a craft festival you see white canopies everywhere. If you have a custom canopy, your booth will be the yellow sun in a blue sky. With a custom canopy, you can display your store like no one else can. On the canopy, you can have your store logo printed. You can have your store name across the top, and even your store's web site. People will take one look at your booth and know exactly who you are, what you do, and where to go to buy your items after the festival is over. People will see the canopy that's different from the rest and gravitate toward it.
Don't forget to have a stack of business cards on your booth. Many people will set up for a craft fair, and not think beyond the fair. You may see people who just spent the last of their spending money, but really want to buy something from you. You will see others who buy from you and want more later on. Make sure they know where to purchase your items after the craft fair is over. Print double-sided business cards with a QR code on one side. They can scan the QR code with their phone and go directly to your web site.
Coupons are a great way to keep business alive after the craft fair. Hand out a coupon with every purchase for a percentage off of a future purchase on your web site. Give them an online coupon code, or another QR code to scan that brings them to a special discount. The customers who don't need to buy anything else may pass it along to friends or family members to use, gaining new customers for you.
Try going with a theme for your craft booth. If you sell tie dye and 1970s-type items, go for a disco or a bohemian theme. If you sell vintage jewelry, you could decorate your booth like a speakeasy. If you do beach items, have jars of seashells and fun beach pictures hanging around your booth. If you have space, you could even set up a table-top sandbox for kids to play in. Keeping kids busy allows parents to spend more time at your booth.
Signs that say "free" attract a lot of attention. Try doing a door buster, where the first 20 people to buy something get an exclusive item for free. After that, you can do some kind of buy 2 get one free deal. People will often splurge on a second item to receive a free one.
Have a wide price range
A variety of prices will stop people in their tracks. If everything you sell is more than $20, people on a tight budget won't give your booth a second glance. Try to have items as low as $5, or even less if you can, so you can attract more customers.
Creating an eye-popping booth is a mixture of decor and signage. Have a custom canopy that makes your booth stand out and draws the crowd into your booth. Have free items, stuff to keep kids busy, and great prices and deals for customers to keep them there.